This Cookie Policy explains what cookies and similar technologies our website uses, why we use them, and the controls you have over them. It should be read alongside our Privacy Policy.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They allow the site to recognise your device on subsequent visits and to store small amounts of data about your preferences or activity. Alongside traditional cookies, websites may use local storage — a similar browser-based mechanism — to store consent preferences and settings.
Cookies can be set by the website you are visiting ("first-party cookies") or by third-party services embedded in that site ("third-party cookies"). They may be "session cookies" that expire when you close your browser, or "persistent cookies" that remain for a defined period.
2. How We Use Cookies
We use cookies for three purposes: to make the site function correctly, to understand how it is used, and to measure the effectiveness of our marketing. Only the first category is strictly necessary. The second and third require your consent, which you can provide or withdraw at any time.
Your consent preference is stored in your browser's local storage under the key moonport_cookie_consent with a value of either accepted or declined. This preference is read each time the site loads to determine which cookies to activate.
3. Essential Cookies
Essential — Always ActiveEssential cookies are required for the website to operate. They cannot be declined. Without them, core functions such as page navigation, form submission, and preference storage would not work correctly.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| moonport_cookie_consent | Moonport | Stores your cookie consent preference (accepted / declined) so the consent banner is not shown on every visit | 12 months |
| PHPSESSID | Moonport | Manages server-side session state, including form submission handling and enquiry routing | Session |
4. Analytics Cookies
Analytics — Consent RequiredAnalytics cookies help us understand how visitors interact with the site — which pages are visited, how long people spend reading different sections, and how they arrive at the site. This data is used in aggregate to improve our course descriptions, page structure, and written content. It is not used to identify or profile individual visitors.
These cookies are set only if you select "Accept" on the consent banner, or update your preference to accepted through the cookie settings panel.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics (GA4) | Distinguishes unique users. Used to calculate visitor counts and session data in aggregate. | 2 years |
| _ga_[ID] | Google Analytics (GA4) | Persists session state across page requests for a single GA4 measurement ID. | 2 years |
| _gid | Google Analytics | Distinguishes users across sessions for daily aggregate reporting. | 24 hours |
| MUID | Microsoft (Bing Analytics) | Used by Bing to identify unique browsers for aggregate web analytics. | 13 months |
Google's data retention settings for this property are configured to fourteen months. For more information about how Google handles analytics data, see Google's Privacy Policy.
5. Marketing Cookies
Marketing — Consent RequiredMarketing cookies are used to understand whether visitors to our site arrive via paid advertising, and to measure the overall reach of our marketing. We do not use these cookies to build advertising profiles or to retarget visitors with advertising on other websites beyond the standard reporting functions of the platforms below.
These cookies are set only if you select "Accept" on the consent banner.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook Pixel) | Used by Meta to deliver, measure, and improve the relevance of advertisements. Helps attribute enquiry form completions to advertising campaigns. | 3 months |
| _fbc | Meta (Facebook) | Stores click identifier when a visitor arrives via a Facebook advertisement. | 3 months |
| _uetsid | Microsoft (Bing Ads) | Used by Microsoft Advertising to track conversions and measure campaign performance. | Session |
| _uetvid | Microsoft (Bing Ads) | Persistent identifier used alongside _uetsid for cross-session conversion attribution. | 13 months |
6. Managing Your Cookie Preferences
When you first visit our site, a consent banner will appear at the bottom of the screen inviting you to accept or decline non-essential cookies. Your choice is recorded and the banner will not reappear on subsequent visits.
You may update your preference at any time by clicking the button below, or by using the "Update Preferences" control in the sidebar of this page.
Updating your preference to "Decline" will not remove cookies that have already been set during a previous accepted session. To remove these, you will need to clear your browser's cookies and local storage for this site (see Section 7).
7. Browser-Level Cookie Controls
Most browsers allow you to review, block, or delete cookies through their settings. The steps vary by browser:
- Google Chrome — Settings → Privacy and security → Cookies and other site data
- Safari — Preferences → Privacy → Manage Website Data
- Firefox — Settings → Privacy & Security → Cookies and Site Data
- Microsoft Edge — Settings → Cookies and site permissions → Cookies and site data
Note that blocking all cookies may affect the functionality of some websites, including Moonport's. Essential cookies are required for our site to operate correctly.
8. Updates to This Policy
We will update this Cookie Policy if we change the cookies we use or the purposes for which we use them. When we do, we will revise the "Last updated" date at the top of the page. If the changes are material — for example, if we add a new category of cookie — we will prompt you to review and re-confirm your consent preference on your next visit.
9. Contact
If you have questions about the cookies used on our site, or about our data practices more broadly, please contact us:
Suite 2801, Nexxus Building, 41 Connaught Road Central, Central, Hong Kong
Related documents: Privacy Policy · Terms & Conditions